Having a strong online presence is a necessity for businesses of all sizes. And at the heart of that presence lies your homepage. But simply having a homepage isn’t enough; you need to ensure it’s optimized for search engines to drive traffic. That’s where homepage SEO comes in. In this post, we’ll discuss the steps … Read more
The introduction of artificial intelligence has revolutionized the creation and delivery of training content. With AI-powered video generators for customer education, SaaS companies can save time, money, and effort. This case study will discover how, using modern software, Serpstat created an AI-enhanced onboarding video. User Onboarding with AI-Powered Welcome Videos The AI is trained on … Read more
Are you interested in creating a custom page template for your WordPress site? Do you want your template to stand out from the rest of your pages? Is it possible to achieve this even without coding? Building websites with WordPress is often considered a simple process. Install a theme, adjust the content to your liking, … Read more
Google just announced a new schema for “ProfilePages,” here’s how to implement it on your website today. 1. Open ChatGPT, download this free PDF with Google’s instructions, and use the following prompt: “Create ProfilePage schema markup for [PROFILE URL], [NAME], [POSITION] of [COMPANY] based on the Google’s new attached guidelines” 2. Copy the schema, customize … Read more
Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
What Is Multi-Segment Marketing? Your target audience includes everyone you want to sell products to. It can be a broad group. Breaking your target audience into several smaller groups—segments—makes it possible to market your product more specifically to each one. Often, improving the **** the marketing will resonate. It’s a strategy known as multi-segment marketing. … Read more
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more
What Is an Ecommerce Funnel? The ecommerce funnel, also called ecommerce marketing funnel or ecommerce sales funnel, is a framework that describes how people turn from prospects to customers. Here’s a simplified example of an ecommerce funnel in action: Imagine you’re in the market for a new dining table. You probably don’t just type “dining … Read more
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting … Read more
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