With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more
What Is an Ecommerce Funnel? The ecommerce funnel, also called ecommerce marketing funnel or ecommerce sales funnel, is a framework that describes how people turn from prospects to customers. Here’s a simplified example of an ecommerce funnel in action: Imagine you’re in the market for a new dining table. You probably don’t just type “dining … Read more
Creating content is easy. Anyone can type up a quick blog article or social media post about a product they’re selling. The hard part comes with getting the reader to take adesiredaction (such as buying a product or joining your email list), which is also known as a conversion event. Turning your content into a … Read more
Meeting customers in their decision-making moments is essential to create a positive local experience at every touchpoint. Often, the first time they’ll engage with your brand is when they find it in the search results. When we think of search results, we commonly associate this with the content we find in Google Search, but it’s … Read more
Meeting customers in their decision-making moments is essential to create a positive local experience at every touchpoint. Often, the first time they’ll engage with your brand is when they find it in the search results. When we think of search results, we commonly associate this with the content we find in Google Search, but it’s … Read more
Would you **** to replace your regular “9 to 5” and eventually generate passive income even when you sleep? A successful affiliate marketing website can do just that, and even beginners can earn additional income from the comfort of their own homes. The concept of affiliate marketing involves advertising and promoting other people’s products or services … Read more
Content creators and digital marketers are often unsure how to find the delicate balance between creating content for people and optimizing it for search engines. The truth is that it’s not that difficult to create content that converts, but there are several rules and best practices to adhere to. Let’s dive right into the anatomy … Read more
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts … Read more
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