Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more. Apple says: The Maps Place Card can include relevant custom action buttons that enable customers to order food, … Read more
The EU announced investigations into Google, Meta and Apple over potential violations of the Digital Markets Act (DMA). Should any of the tech giants be found in violation of the DMA, they could each potentially face fines amounting to up to 10% of their annual turnover. What is the Digital Markets Act (DMA)? The DMA is … Read more
Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Why we care. While PMax and Advantage+ have … Read more
According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well. This news comes from CNBC from … Read more
Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department. Google argues that the failed sale highlights that Bing lost out because … Read more
Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. … Read more
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a … Read more
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness … Read more
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s … Read more
Apple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called “Peer Group Benchmarks” and tell you how well your business is doing compared to similar businesses in Apple Maps. Apple emailed me a promotion email about this, saying, “Curious how your business compares to other … Read more
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