Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect on the quality of search results. Everyone seems to know it but Google. Lack of Expertise But Makes Sense User generated content that is typically … Read more
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T … Read more
Google Business Profiles now lets you add products to your business profiles and merchant centers section using a barcode scanner; Google will even mail you a free barcode scanner. This allows you to showcase in-store products on Google Search & Maps in a more efficient way. Claudia Tomina spotted this recently and posted about it … Read more
In today’s interconnected world, cyber threats are increasing day by day. Therefore, the importance of security testing cannot be ignored. Hence, API security testing is important in ensuring sensitive data and resources’ confidentiality, integrity, and availability. What is an API? APIs are the application programming interface. It is a type of software testing that analyses … Read more
Did you know that you can search both Bing and Google (or other search engines) at the same time using the Microsoft Edge browser? Well, you can. Mikhail Parakhin from Microsoft pointed this out on X and wrote, “In Edge, you can search in two engines simultaneously: if Bing is your default and you click … Read more
Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. … Read more
See Who is Posting from a Facebook Company Page Do you manage your company’s Facebook profile? Suppose you’re running social media campaigns and posting on your company’s behalf. In that case, you know better than anyone the importance of keeping your posts and content consistent with your brand voice and mission. However, not everyone within … Read more
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness … Read more
YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related … Read more
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more … Read more
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