Align

A Call to Strategic Leaders – Now is the time to Move, Align, and Prepare for AI / Blogs / Perficient

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A Call to Strategic Leaders – Now is the time to Move, Align, and Prepare for AI / Blogs / Perficient

Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why … Read more

YouTube Spotlight Moments lets brands align ads with cultural moments

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YouTube Spotlight Moments lets brands align ads with cultural moments

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related … Read more

What Is Keyword Intent & How to Align Keywords with User Needs

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What Is Keyword Intent & How to Align Keywords with User Needs

What Is Keyword Intent? Keyword intent, also known as search intent, is what searchers want to achieve after they conduct a specific search. For example, when someone searches “buy orchid seeds,” the intent behind that search is probably to make a purchase. But someone searching just “orchid seeds” might not want to make a purchase. … Read more

Align Your Content Strategy with Google’s Helpful Content System – Digital Freak

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Align Your Content Strategy with Google’s Helpful Content System – Digital Freak

Google’s search algorithm is all about giving users accurate, relevant, and helpful content. Recently, the Helpful Content System got an upgrade – and as with any Google update, it’s absolutely critical to align your website with its recommendations if you want to rank well and get found online! Here’s some insight into what the Helpful … Read more

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