Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is … Read more
We’re just now finishing up the holiday season. At this time of year, I’m always intrigued by the magic of the holidays we celebrate, and the optimistic goals we set for the new year. It amazes me how we collectively like to suspend reality for a bit, reflect, and forecast. And I wonder why we … Read more
![4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]](https://ahrefs.com/blog/wp-content/uploads/2023/11/word-image-169443-1.png)
Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new … Read more
Here at Perficient, we work with strategic business partners and enterprise-level clients to drive strategic growth in their digital, data, and operational processes. Since the advent of ChatGPT, I find myself bearing witness to the hyperpaced digital metamorphosis taking place in businesses across the globe. Central to this paradigm shift is Artificial Intelligence (AI). Why … Read more
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. Automated bidding optimizes … Read more
June 23, 2015 | Posted by Michael Lerner For some time Wikipedia, Google’s highest ranking website has been planning a change in its domain protocol from HTTP to HTTPS. The same move Google made in 2011. It’s a common topic at Webmaster Forum Hangouts with Google’s John Mueller as well; HTTPS and secure, … Read more
April 1, 2019 | Posted by Shay Harel It finally happened… we got a big-ticket change to the SERP. If you have been following the ‘SERP News’ series (as I’m sure you have) you’ll know that since the start of 2019 I’ve been banging the drum that things have been eerily quiet in … Read more
30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy … Read more
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