Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event registrations, and email signups. It’s these actions you’re ultimately vying for when you bid on the keywords that trigger your ad to display. By setting a target cost per action (CPA), you inform Google Ads … Read more
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. Customers seeking help or … Read more
If you own a business, you know your target market heavily influences your product and marketing decisions. If you don’t reach the right market, you risk not making a good return on investment (ROI) and missing other business goals. In this blog post, we’ll delve into the meaning of target market and provide tips to … Read more
Adobe Target Recommendations uses the open-source Apache Velocity Engine – with an emphasis on velocity – to retrieve recommendations data. A Recommendations Design is a specialized Target offer populated at runtime with the entities, i.e., products or items, to be displayed. This is done by incorporating Velocity Template Language (VTL) identifiers to denote entity attributes … Read more
Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out the food item and include both ingredients and steps. Sullivan wrote on X, he passed the examples of sites doing this along to … Read more
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to making a purchase decision. A lot of SEO tactics, investment, and efforts can be wasted without fully defining and understanding the customer … Read more
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. Automated bidding optimizes … Read more
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates. Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users. … Read more
I am hearing reports that the Google October 2023 spam update that touched down on October 4, 2023, at around 12:50 p.m. ET is starting to do its job. This means people see fewer spam sites on Google Search results this morning. So this update that was announced five days ago is now starting to … Read more
When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update. One thing specific to this documentation change was around hosted third-party content. But Gary Illyes from Google said at PubCon last ***** that it was not yet implemented into the actual algorithm. Kenichi Suzuki was … Read more
421
229
714
826
543