Blog / Agency Operations / Starting an SEO agency: Hard-Won Secrets for Success As co-founder and managing director of the SEO agency StudioHawk (from the UK), my SEO journey has been quite unconventional. I began with a degree in sports management and spent several years working in a pub—not exactly the digital marketing sphere. When … Read more
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on … Read more
99% of SEO businesses fail to reach $1 million per year. Here’s why: Mistake #1 – Not Niching Down When you try to appeal to everyone, you appeal to no one. My friend Chris Dreyer understands this, and it’s why he’s built an 8-figure SEO agency. Before he struck gold, Chris was like everyone else. He … Read more
Serpstat is helping us in diagnosing our website performance in terms of technical structure, and also in ranking. Tracking the rank of the website for thousands of keywords every day is impossible without a tool like Serpstat. Also, finding out the competition stand helps us realign our content strategy. Besides this, auditing the site for … Read more
I am hearing reports that the Google October 2023 spam update that touched down on October 4, 2023, at around 12:50 p.m. ET is starting to do its job. This means people see fewer spam sites on Google Search results this morning. So this update that was announced five days ago is now starting to … Read more
As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings and traffic. While many marketers are familiar with basic SEO tactics, not all understand the … Read more
Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions. Timeline. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022. Key upcoming … Read more
If you still use AMP on your site, then go to the AMP enhancements report in Google Search Console and filter by “crawl issues.” You may see a spike in the number of crawl issues reported on and going forward from May 12th. Lino Urunuela first reported this on Twitter last week and I was … Read more
I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade, I met Igal at SMX Israel and he spoke on a few panels over the years then. He moved to the New York area over a year ago and founded his own … Read more
421
229
714
826
543