Avoid Archives

How to avoid an SEO disaster during a website redesign

May 6, 2024 by BTR

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic … Read more

7 must-know marketing attribution definitions to avoid getting gamed

April 2, 2024 by BTR

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing … Read more

How to Avoid Ruining SEO During a Website Redesign

March 18, 2024 by BTR

It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content. For example, this site deleted about 15% of organic pages (yellow line) during the redesign, … Read more

14 Common Robots.txt Issues (and How to Avoid Them)

March 14, 2024 by BTR

Robots.txt files help limit search engine crawler (like Googlebot) from seeing unimportant pages on your site.

Google Still Tries To Avoid Overlapping Algorithmic Updates

March 8, 2024 by BTR

Danny Sullivan, Google’s Search Liaison, said again that the search company “generally try to avoid” overlapping algorithmic updates. This is after Google released both the March 2024 core update and March 2024 spam update the same day. While the spam update should take two weeks to roll out, the core update can take up to … Read more

Meta advertisers can avoid 30% Apple service charge for boosted posts

February 15, 2024 by BTR

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. … Read more

You Can Lose Your Content When Syndicating (And How to Avoid That)

February 9, 2024 by BTR

Blog / SEO Industry News / Google Says Partner Websites Can Gain SEO Benefits from Your Syndicated Content If you distribute syndicated content, another website might be receiving all of the SEO benefits from it, even if the canonical points to you. Let’s figure out why this happens. Content syndication refers to the process of … Read more

Avoid The Noise: How To Prove That Your SEO Matters

January 19, 2024 by BTR

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the … Read more

Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend

January 3, 2024 by BTR

Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more

7 Deadly Mistakes To Avoid When Starting An SEO Business

December 26, 2023 by BTR

99% of SEO businesses fail to reach $1 million per year. Here’s why: Mistake #1 – Not Niching Down When you try to appeal to everyone, you appeal to no one. My friend Chris Dreyer understands this, and it’s why he’s built an 8-figure SEO agency. Before he struck gold, Chris was like everyone else. He … Read more

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