Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more
99% of SEO businesses fail to reach $1 million per year. Here’s why: Mistake #1 – Not Niching Down When you try to appeal to everyone, you appeal to no one. My friend Chris Dreyer understands this, and it’s why he’s built an 8-figure SEO agency. Before he struck gold, Chris was like everyone else. He … Read more
What Is Keyword Stuffing? Keyword stuffing is a spammy SEO tactic that involves unnaturally forcing keywords into webpages. With the aim of ranking higher on the search engine results page. For example, the main content might read like this: Keyword stuffing may also occur in the following places: 1. Title tags and meta descriptions (which … Read more
Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites forget a few important things. Here, we’ll give you an overview … Read more
Google has updated its title links help documentation to say it is best to avoid including flight price information in title elements. Google said this is because flight prices rapidly change and if you show one price to a searcher and then they click over from Google to your page and it is a different … Read more
If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always … Read more
Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common … Read more
Stress, anxiety and burnout are rampant. With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear becomes a prominent feeling. We’re all a little on edge, waiting for that last-minute meeting invite or the “have a second?” Slack message. We’re worried by all the uncertainty, and it’s impacting our well-being and … Read more
Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally … Read more
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more
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