Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, … Read more
Internal links direct users and search engine bots to different pages on the same website. So they can be great for your SEO. But internal linking mistakes—like broken links or orphan pages—can undermine your site’s SEO and hurt the user experience (UX). In this article, you’ll learn about 11 of the most common internal linking … Read more
SEO mistakes—whether they’re technical SEO issues or on-page SEO missteps—can hurt your ability to rank on Google. As you can see in the graph below, click-through rate (CTR) drastically decreases as you move away from the first position in Google’s organic search results. So, anything that hurts your ability to claim that top spot can … Read more
Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips … Read more
99% of SEO businesses fail to reach $1 million per year. Here’s why: Mistake #1 – Not Niching Down When you try to appeal to everyone, you appeal to no one. My friend Chris Dreyer understands this, and it’s why he’s built an 8-figure SEO agency. Before he struck gold, Chris was like everyone else. He … Read more
Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites forget a few important things. Here, we’ll give you an overview … Read more
Quantity and quality are often diametrically opposed. Increase the former, the latter drops like a rock. Try to bring it back up, and pretty soon, you’re back where you started; lowering quantity back down to bring them into balance. But here’s the thing. It doesn’t have to be this way. In a world of endless … Read more
2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated, there is a lot to process. That said, there has still been a lot of positive movement around one of the ‘evergreen’ rich results – … Read more
SEO (Search Engine Optimization) is the practice of optimizing your website for better online visibility, improved rankings, and more organic traffic. It’s all about enhancing your standing in search engine results, something crucial for all businesses in today’s digital age. We’ve all experienced the frustration of not finding what we’re looking for online. Imagine that’s … Read more
July 16, 2015 | Posted by Michelle Anne Leah Custodio Local SEO has become the way most consumers search, with a growing number of local searches being done on mobile devices. Approximately 7 billion unique local searches are performed each month in the United States alone, and Google has been showing local results … Read more
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