July 16, 2015 | Posted by Michelle Anne Leah Custodio Local SEO has become the way most consumers search, with a growing number of local searches being done on mobile devices. Approximately 7 billion unique local searches are performed each month in the United States alone, and Google has been showing local results … Read more
If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of information one needs to absorb in order to be able to set up GA4 properly, and time is ticking. … Read more
Competitive spaces are competitive for a reason. Money. Mullah. Dinero. That works in two ways: Lots of money to make, with oodles of demand and lucrative payouts, but… Also, lots of money your competitors have to splash the cash to outbid and outrank you. They can spend it on hard costs like pushing CPCs through … Read more
I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations. The founder of … Read more
June 21, 2022 | Posted by The In Search SEO Podcast Have you ever been involved in a catastrophic website migration? Maybe you’ve been brought into a project to deal with the effects of a badly thought-through website migration. Today we’re going to be discussing five key mistakes to avoid when migrating your … Read more
As a business owner, you most likely already know that SEO is essential to help you stay in business. The problem is that SEO techniques keep changing. Therefore, it is crucial to stay abreast of what counts as good SEO practices. In the early days of search engine optimization, SEO techniques were, for the most … Read more
Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy. They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn on the go. Not having … Read more
For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since … Read more
February 14, 2023 | Posted by The In Search SEO Podcast Are you avoiding these three key link-building mistakes? That’s what we’re discussing today with a lady who specializes in content and link building and spoke at Mozcon in 2022. She has over eight years of experience in digital marketing. Debbie is currently … Read more
There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn’t always come from making things right. In fact, the only way you’ll really improve is by failing, over and over again. However, when … Read more
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