HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product … Read more
You’ve probably noticed some brands clinging to the top of search results. It’s not magic (though maybe a slight mystery). It’s about strategic planning, patience, and understanding search engine optimization (SEO). Ranking high might seem like it requires a bottomless budget, but here’s the good news: it’s absolutely possible on a small budget. Successful SEO … Read more
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what … Read more
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. What is Walmart Connect? Walmart Connect is the rebranded media group … Read more
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. 1. Claim and optimize your Google … Read more
Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on … Read more
Marketing software for small businesses can be a game-changer for growth. As long as you choose the right tools. In this article, you’ll learn about the top marketing software options designed specifically to meet the unique needs of small businesses. 10 Great Marketing Software Options for Small Businesses We’ll look at tools across 10 different … Read more
Ready to grow your small business using social media? This comprehensive guide covers everything you need to know about social media marketing for small business owners. And includes step-by-step instructions you can use to get started today. Social media marketing is the practice of promoting a business and its products or services on popular social … Read more
To build a successful small business, you need marketing tactics that fit your budget. Use our small business marketing tips to improve your online presence, build relationships with customers, and plan for strategic growth. Online Presence Small Business Marketing Tips With digital marketing, you can promote your business online using search engine optimization (SEO), email … Read more
In the vast landscape of digital marketing, small businesses often find themselves at a crossroads, unsure of where to start or how to compete with larger competitors. However, with the right digital marketing strategies and services, and a willingness to start small, even the most modest enterprises can make significant strides in boosting their online … Read more
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