This post was sponsored by Shutterstock. The opinions expressed in this article are the sponsor’s own. High-quality media is a major component of your on-page SEO strategy. When you’re a small or medium business owner (SMB), the quality of your visual content can make a major difference in how your target audience perceives your products … Read more
Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy. They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn on the go. Not having … Read more
As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Read more
Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … Read more
By now, you’ve probably heard that Google is transitioning from Universal Analytics (commonly referred to as GA3 or UA) to a new, improved version, Google Analytics 4 (GA4). Google Analytics 4 differs significantly from the version you’re probably using now (UA). GA4’s data collection capability is incomparable. It lets you get user data from a … Read more
Are you a small business owner in Canada looking for website hosting solutions? If so, you’ve come to the right place. In this blog post, we’ll explore some of the best hosting options available for small businesses in Canada. By the end of this post, you should better understand what hosting solution will best suit … Read more
Finding affordable SEO services for small businesses isn’t an easy task for sure. With SEO being such a complex field, it’s hard to know what services do you need or whether a company’s gonna do a good job or not. That’s why it’s important to have at least an idea of what SEO services … Read more
You’re probably saying, oh sure – video looks fantastic, but is it affordable or effective for a small business? You’re not alone! With tighter budgets and a greater need to spend where it’s going to get results, small businesses often avoid video because they think it’s just for the big dogs. After all, it’s expensive … Read more
Whenever you are trying to figure out what does web design usually cost, you need to keep in mind that business owners have different needs, especially when it comes to Web Design. It’s hard to determine a fair price for website design, whether it’s a complete build, major upgrades, additions to the site or simply … Read more
Customers are overwhelmed, tired of being treated like a number, and bored with mainstream products and services. It sounds like a nightmare for small businesses competing with the big dogs, but it’s actually a huge opportunity ready for the taking! After all, unique offerings, personal service, and authenticity are exactly what makes your small business … Read more
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