The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI ******. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and SEO, I wrote about the evolution of search behaviors … Read more
We’re beyond excited about the incredible growth of Rank Math over the years and becoming the go-to SEO solution for over 2 million WordPress sites. Rank Math is the only SEO plugin that takes complete care of a site’s on-page SEO efforts and helps it stay ahead of the game with advanced AI SEO tools. … Read more
Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a loss for Google Assistant, or maybe AI will take over everything in the coming years. This all also comes with the hundreds of … Read more
Analyzing industry-specific traffic trends allows digital marketers to build strategies that align with established traffic patterns in their industries, take advantage of overlooked channels, and maximize returns by allocating resources more effectively. In this report, we examine industry-based traffic distribution data gathered for 2023 using Semrush Open .Trends. Across the report, we’ll look at several … Read more
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, … Read more
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your … Read more
There’s no denying the future of business is digital. According to some estimates, experts predict online sales to reach $8.1 trillion by 2026. The opportunities are massive, but the competition is fierce. And this means businesses without a strong traffic strategy risk missing out on their share. Developing a strategy to drive more traffic takes … Read more
What Is Local Marketing? Local marketing is any tactic a business uses to get local customers to shop at their store or use their services. When you think of local business marketing, you might imagine a billboard for a real estate agent or a bus stop bench with a lawyer’s photo on it. But don’t … Read more
Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes … Read more
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