When a user searches for “eco-friendly eating” on YouTube, how does YouTube determine which channels are relevant to this specific interest? In addition to considering various factors (including individual videos), YouTube looks at the broader theme of the channels in question. More specifically, it factors in YouTube channel keywords. In this post, we’ll explain how … Read more
YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. This promotion is designed to give viewers a taste of … Read more
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought … Read more
Analyzing industry-specific traffic trends allows digital marketers to build strategies that align with established traffic patterns in their industries, take advantage of overlooked channels, and maximize returns by allocating resources more effectively. In this report, we examine industry-based traffic distribution data gathered for 2023 using Semrush Open .Trends. Across the report, we’ll look at several … Read more
What Is a Marketing Channel Strategy? A marketing channel strategy details how a company reaches its target audience through different platforms. You choose which channels to use, allocate resources to each, then set specific goals for performance and engagement. A solid marketing channel strategy ensures you’re showing up where your customers are. Which creates an … Read more
In an era where digital content is king, YouTube stands tall as a titan of online platforms. Imagine a platform bustling with over two billion users, each with their unique preferences, gathering every month. That’s the vast landscape of YouTube. However, as with any expansive territory, simply uploading a video and hoping for the best … Read more
What Are YouTube Search Trends? YouTube search trends indicate which topics people are currently searching for the most on YouTube. They highlight how popular certain search terms are. Meaning terms people frequently enter into YouTube’s search bar. Trending searches on YouTube help you understand what viewers are interested in right now. And what kinds of … Read more
YouTube has grown to become the second largest search engine in the world after Google (who owns YouTube). This growth has led to this platform becoming a marketing haven for businesses(even small businesses!) where you can reach millions of potential customers worldwide. With over 2 billion active monthly users, YouTube is one of the most … Read more
For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing … Read more
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