Offer Archives

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024 by BTR

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This solution allows brands to effectively … Read more

YouTube launches free subscription offer to boost channel growth

December 15, 2023 by BTR

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. This promotion is designed to give viewers a taste of … Read more

21 SEO Experts Offer Their Predictions For 2024

December 13, 2023 by BTR

Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI – first from ChatGPT and then Bard running to catch up. The Google updates that were unrelenting. And Universal Analytics finally being deprecated and switched off, … Read more

Bing Chat To Offer Always Read Aloud Option

November 20, 2023 by BTR

Microsoft is working on a feature or setting to allow searchers and users to have Bing Chat always read aloud the responses without having to request it manually each time. Mikhail Parakhin from Microsoft said the team is working on such a feature. Nhan Nguyen asked “is there a way to make Bing always read … Read more

Google Ads Policy For Ads That Offer Rewards To Allow Indirect or Non-Monetary Items

October 11, 2023 by BTR

Google Ads later this month will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. This policy change will happen on October 31, 2023. Google said that direct monetary items remain disallowed as rewards under any circumstance, so there is no change there. I received … Read more

Microsoft blames Google for Apple rejecting offer to buy Bing

September 29, 2023 by BTR

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal … Read more

Google Answers If Security Headers Offer Ranking Influence

June 8, 2023 by BTR

A recent Google SEO Office Hours featured a question about whether a security header conferred a ranking influence. It’s not as far out a question as it first appears because a security header like the HSTS header plays an important role in assuring a secure HTTPS connection and HTTPS is a light-weight Google ranking signal. … Read more

YouTube to offer unskippable 30-second ads on connected TV

May 19, 2023 by BTR

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second … Read more

What Services Do Digital Marketing Agencies Offer?

March 23, 2023 by BTR

Good digital marketing can make or break any business. It can be the difference between winning a Formula 1 race or driving a car that breaks down in a few laps. Good marketing generates more revenue, helps build customer loyalty, and spurs brand awareness. Hiring a digital marketing agency may sound like a lofty investment, … Read more

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