TikTok Tells All: Using Trend Data to Influence SEO Decisions
Search is changing and TikTok is becoming increasingly popular as a means of seeking out information. Source link
Influence
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S shoppers are now influenced to buy products advertised to them on … Read more
E-E-A-T’s Google Ranking Influence Decoded
The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself out, SearchLiaison recently tweeted some comments that go a long way to understanding how to think about E-E-A-T and apply it to SEO. What A … Read more
Google SGE: How Brands Can Influence AI Search Results
Key Points Google’s Search Generative Experience (SGE) is a powerful example of an AI search engine and reveals where brand marketers need to go in order to keep up. SGE uses thousands of data points, pulled from live web pages, to create its sophisticated and valuable answers. Fortunately, brands can be part of the storytelling. … Read more
Social media data’s rising influence on business success
Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. In a report … Read more
LLM optimization: Can you influence generative AI outputs?
Since the introduction of generative AI, large language ****** (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM … Read more
How to win SEO allies and influence the brand guardians
Do you go to work every day hoping to make an impact? I know I do 🙋🏼♀️. Sometimes, our ability to make the impact we want can be hindered. Our drive to do well can sometimes cause conflict and can stop us in our tracks. This article explores tools and perspectives backed by behavioral psychology … Read more
Google Answers If Security Headers Offer Ranking Influence
A recent Google SEO Office Hours featured a question about whether a security header conferred a ranking influence. It’s not as far out a question as it first appears because a security header like the HSTS header plays an important role in assuring a secure HTTPS connection and HTTPS is a light-weight Google ranking signal. … Read more
Google On Protecting Anchor Text Signal From Spam Site Influence
In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it. It was interesting how the Googler said they were protecting the anchor text signal. It’s not something that’s commonly discussed. Building trust with … Read more
Consumer Behavior and How to Influence It
Understanding consumer behavior (why people do what they do) is the single most pressing issue for marketers of all industries. How do we get a read on our potential customer’s decision-making journey? This is why market and consumer research is so important to communicate with a target audience. Psychological, sociological, and economic drivers can help … Read more
