Bag of Words: Text Analysis Algorithm — Serpstat Blog

Bag of Words: Text Analysis Algorithm — Serpstat Blog

Text optimization aims to increase organic traffic to a page by improving its ranking for target keyword queries in search engine results. Now, I’ll discuss an underrated tool I regularly use and have seen improve document rankings. There are many ranking factors, and we’ll touch on one of them. If interested, read more about SEO … Read more

Google Testing Animated Highlighter For Featured Snippets Text

Google Testing Animated Highlighter For Featured Snippets Text

Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet. This was spotted by Shameem Adhikarath who shared a video screen recording of this in action on X – … Read more

Google investigating ‘confusing ad text’ error impacting ad campaigns

Google investigating ‘confusing ad text’ error impacting ad campaigns

Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors. Why we care. If your campaign is affected by these issues, rest assured that the problem is on Google … Read more

Google Ads Issues With Confusing Text In Ads & Updating Credit Cards

Google Ads Issues With Confusing Text In Ads & Updating Credit Cards

Google Ads has some new bugs today, one that Google confirmed over advertisers received a notice for “confusing text” for their ads and the other not yet confirmed around advertisers being unable to update their credit cards on file. Confusing Ad Text Issue Google confirmed a bug last ***** at about 11pm ET on Monday, … Read more

Generate image alt text at scale with AI: A 7-step guide for SEOs

Generate image alt text at scale with AI: A 7-step guide for SEOs

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify … Read more

Google On Text Within Images For SEO

Google On Text Within Images For SEO

A recent post on Reddit asked about the impact of having a website where most of the text was within images. Would Google be able to read the text, what is the SEO impact and would the text rank in the search results? This is a topic we have not covered in a long time … Read more

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