Google will issue advertisers credit refunds after overcharging error

Google will issue advertisers credit refunds after overcharging error

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected campaigns within Display and Video 360 that ran from July through to December last year. Why we care. If your campaigns were affected by the technical glitch, make sure to contact Google to get the credit … Read more

Google Ads investigating bugs impacting payment methods and credit card updates

Google Ads investigating bugs impacting payment methods and credit card updates

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and they are actively working to … Read more

Google Ads Issues With Confusing Text In Ads & Updating Credit Cards

Google Ads Issues With Confusing Text In Ads & Updating Credit Cards

Google Ads has some new bugs today, one that Google confirmed over advertisers received a notice for “confusing text” for their ads and the other not yet confirmed around advertisers being unable to update their credit cards on file. Confusing Ad Text Issue Google confirmed a bug last ***** at about 11pm ET on Monday, … Read more

GA4 gives marketers choice in Google Ads conversion credit eligibility

GA4 gives marketers choice in Google Ads conversion credit eligibility

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic … Read more

Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility

Google Analytics 4 Adds Google Ads Conversion Credit Selection Eligibility

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote, “You can now select which channels are eligible for conversion credit for web conversions shared … Read more

GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads

GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads

Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set … Read more

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