Put on the AI ain’t takin’ my job playlist for motivation
So we’ve all heard the quote about AI and marketing from Sam Altman, CEO at OpenAI.
What Is an SEO Forum? An SEO forum is an online platform where people can discuss, share insights, and seek advice on various search engine optimization topics. These forums enable SEO beginners, experts, and enthusiasts to share the latest strategies, tools, and updates in the field. They can help users increase their knowledge and broaden … Read more
LinkedIn is launching two new ad products designed for targeting high-value B2B marketers both on and off its platform: Additionally, LinkedIn is launching a new managed service in Campaign Manager called LinkedIn Premiere, in collaboration with NBCUniversal to enhance targeting. CTV ads. This new ad ad solution is designed to help advertisers showcase content to LinkedIn … Read more
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks The example URL consists of … Read more
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Taking advantage … Read more
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So we’ve all heard the quote about AI and marketing from Sam Altman, CEO at OpenAI.
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the … Read more
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This … Read more
Generative AI Use Disclosure:
The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible digital touchpoints on their buying journey than ever before. As consumers, this is a great thing. As marketers, this is a layer of complexity that few are truly ready for.