Additional Resources What is a good conversion rate? There is no one-size-fits-all answer to what is considered a successful conversion rate. The definition of a “good” conversion rate can vary depending on the website’s specific goals, industry, and target audience. In general, the average conversion rate typically falls between 1% and 4%. But success can … Read more
Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers utilize AI-led technologies. The introduction of ChatGPT is now bringing conversational elements of AI direct to the consumer. Whether we realize it or not, AI … Read more
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO & … Read more
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