Google CEO says AI overviews are increasing Search usage

Google CEO says AI overviews are increasing Search usage

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier … Read more

Microsoft Says SEOs Don’t Realize Bing Search Usage

Microsoft Says SEOs Don’t Realize Bing Search Usage

Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs) may realize.” He is basically saying that Bing Search is more important than most of us are giving them and maybe we should consider Bing more when it comes to investing in our efforts Fabrice … Read more

Smartphone Usage Statistics for 2024 (Surprising)

Smartphone Usage Statistics for 2024 (Surprising)

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. We’ll explore the latest statistics on smartphone usage, including smartphone habits … Read more

Google Bard Director Talks Usage, Ethics, And Competitive Advantage

Google Bard Director Talks Usage, Ethics, And Competitive Advantage

In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI chatbot. The interview offers a first-hand perspective into where Bard stands currently, where Google hopes to take it in the future, and how Google is … Read more

Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative & Precise 15% Each

Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative & Precise 15% Each

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each. Mikhail wrote on X, “Balanced is the most popular, maybe … Read more

Schema usage up 4x among top ranking ecommerce sites

Schema usage up 4x among top ranking ecommerce sites

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. Why we care. Ecommerce is often a bellwether, where SEO strategies, tactics and … Read more

Google Search Operators: 35+ Search Operators & Usage Tips

Google Search Operators: 35+ Search Operators & Usage Tips

What Are Google Search Operators? Google search operators are special commands you can use to find more specific information in Google. Like this: The “site:” operator allows you to search for results from a specific website. In this example, including “site:semrush.com” in your search query will show results only from semrush.com. Many other Google search … Read more

What Does AI and the Rapid Usage of ChatGPT Really Mean for Marketers

What Does AI and the Rapid Usage of ChatGPT Really Mean for Marketers

Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers utilize AI-led technologies. The introduction of ChatGPT is now bringing conversational elements of AI direct to the consumer. Whether we realize it or not, AI … Read more

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