Google Analytics 4 (GA4) was built with ecommerce in mind. Using website analytics data, you can better understand user behavior—and make more strategic decisions to increase sales. GA4 ecommerce analytics can help answer questions like: Which products do users view most? Which pages drive the most conversions? What percentage of users complete a purchase from … Read more
Why Are Ecommerce Growth Strategies Important? Growing an ecommerce business is challenging. Competition is steep. Attention spans are short. And customers are more selective than ever about the brands they purchase from. Don’t worry. If you’re wondering how to grow an ecommerce business, this guide is for you. We’ll review eight tactics you can add … Read more
What Is B2B Ecommerce Marketing? B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales. Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and … Read more
Starting an online store is easier than ever in this digital era. The challenge lies in building a customer base that keeps coming back. By leveraging ecommerce email marketing, online retailers can build a powerful strategy for generating engagement, driving sales, and increasing customer loyalty. But first, you need to learn how to maximize its … Read more
Blog / Digital Marketing / 13 essential ecommerce metrics: How to track them and set KPIs for an online store In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you … Read more
A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based … Read more
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. … Read more
Stuck selling on only your site? Learn why and where to build a multichannel ecommerce portfolio. Source link : Semrush.com
What Is Ecommerce Marketing? Ecommerce marketing is a method of increasing traffic to your online store and converting website visitors into customers. An ecommerce marketing strategy uses channels like social media, email, and SEO to build brand awareness, improve customer retention, and generate sales for an ecommerce brand. In this article, we’ll provide 13 tactics … Read more
I’ve led hundreds of successful Ecommerce SEO campaigns over the past decade, and in this guide, I’ll show you how to get more organic traffic, customers, and sales for your store. In fact, this very same process helped me grow one supplement company’s traffic to over 150,000 visitors per month. Let’s dive right in. 7 … Read more
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