Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
Successful ecommerce businesses sell products and services that fill a market gap or solve a problem. They have the potential to generate income because they fulfill a need. According to a 2023 Statista survey, 43% of U.S. consumers bought clothes online, 33% purchased shoes, and 26% ordered food or beverages online. Shoppers also bought pet … Read more
The growth of digital commerce shows no signs of slowing down. While business-to-business (B2B) companies were a bit slower to jump on the digital train than business-to-consumer (B2C) companies, B2B ecommerce websites now represent a huge chunk of modern commerce. B2B Ecommerce Growth The importance of this channel is undeniable. The global B2B ecommerce market … Read more
What Is an Ecommerce Website? An ecommerce website is any site that facilitates the buying and selling of products and services. Digital marketplaces, online retail stores, and auction sites are considered ecommerce sites because they enable consumers to buy goods. Any business owner with a product or service to sell can benefit from an ecommerce … Read more
What Is the Ecommerce Customer Experience? The ecommerce customer experience (CX) encompasses every interaction a customer has with your business or brand. It begins the moment they come into contact with your brand. And continues even after they buy something from you. It can start with a Facebook post, progress to your website, and continue … Read more
Shopify, WooCommerce, and other platforms allow you to set up an online store within hours—that’s the easy part. The challenge lies in knowing how to increase ecommerce sales. A good starting point is to research your audience so you can deliver personalized shopping experiences they ****. Then, optimize your website for search engines and leverage … Read more
Blog / Digital Marketing / GA4 Ecommerce: A Step-By-Step Guide With Examples If you work in ecommerce, valuable data insights are your ticket to sustainable business growth. Only by understanding product performance in terms of views, cart additions, and sales, can you optimize your online store. With this data, you can, for example, introduce more … Read more
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment … Read more
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that … Read more
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. … Read more
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