Dominate search results with your SEO dream team

Dominate search results with your SEO dream team

Discover how a well-structured team can overcome and outperform unpredictable algorithm updates. Edna Chavira on April 19, 2024 at 9:56 am | Reading time: 1 minute SearchBot is thinking … Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you … Read more

How to survive the search results when you’re using AI tools for content

How to survive the search results when you’re using AI tools for content

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research.  These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand, … Read more

Extending Your Schema Markup From Rich Results To A Knowledge Graph

Extending Your Schema Markup From Rich Results To A Knowledge Graph

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more

Google Testing Thumbs Up/Down Buttons In Product Grid Search Results

Google Testing Thumbs Up/Down Buttons In Product Grid Search Results

Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like. Brodie … Read more

Google Defends Statements On Its Search Quality & Forum Results

Google Defends Statements On Its Search Quality & Forum Results

Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries. Danny Sullivan, Google’s Search Liason, … Read more

Artificial Intellegence AI & Google Search Results

Artificial Intellegence AI & Google Search Results

NOTE: A Basic Understanding of Machine Learning (ML) and Artificial Intelligence (AI) is recommended.       Definitions Machine Learning (ML): A subset of AI where algorithms learn from data without explicit programming. ML ****** identify patterns and improve their responses over time.   Artificial Intelligence (AI): The broader field of AI – Encompasses techniques that … Read more

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Video: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing … Read more

Are Websites Getting Faster? New Data Reveals Mixed Results

Are Websites Getting Faster? New Data Reveals Mixed Results

Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more

Google Search Results Can Be Harmful & Dangerous In Some Cases

Google Search Results Can Be Harmful & Dangerous In Some Cases

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the … Read more

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