We’ve worked with multiple clients who often have a limited image library with no video content or the budget to shoot footage, but still need to produce video ads to improve click-through-rates with their paid media campaigns.
Split testing for SEO has long been underutilized, if utilized at all. Source link
Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website. It … Read more
As an SEO professional, you’re familiar with the constant balancing act. Optimizing for ever-changing search engine algorithms, conducting keyword research, analyzing content, and outpacing your competition isn’t a walk in the park. That’s why a solid, data-driven SEO plan isn’t just a nice thing—it’s a must. Thanks to advancements in AI, crafting SEO strategies has … Read more
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. Why we care. Being able to quickly see how your … Read more
⭐️ Verdict: Best For SMBs and Content Marketers (80%) TryInteract is an online software that makes quizzes for lead generation. It’s the quiz maker I use on my website. The layout is neat and easy to use. Matching answers to questions and setting score ranges is a breeze. Plus, it integrates smoothly with all major … Read more
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more
Writing high-quality blog posts can take a long time. You need to research, write, edit, and publish each piece. But there are steps to speed up the process. In this article, we’ll show you how to write blog posts faster without compromising quality. 12 Tips for Writing Blog Posts Fast 1. Perform Efficient Keyword Research … Read more
Editor’s note: This guide was originally published in 2014. It has been updated for accuracy and to reflect modern practices. When it comes to developing audience personas for a business, the process can be as long (and as expensive) as you allow it to be. However, for SEO marketing campaigns, the traditional way is often … Read more
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