Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. Why we care. Being able to quickly see how your … Read more
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when … Read more
Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads … Read more
Overview This use case describes how to customize and validates JSON message for GrantType client credential – AccessToken. What is GrantType client credential? Client POST’s an API call to Apigee with client ID and client secret to fetch the access token from the registered developer application. In addition, query parameter grant_type=client_credentials must be passed in … Read more
Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you want to appeal to that audience, you might want to ensure your … Read more
Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make … Read more
For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This means advertisers can directly integrate with the myriad capabilities in the Ads API. They are … Read more
Microsoft announced that it recently blocked a group of hackers, which it labeled Storm-0558, that accessed email accounts belonging to around 25 organizations, including government agencies. What Happened With Storm-0558 In a blog post, Microsoft said it began investigating abnormal activity in some email accounts on June 16 after being notified by customers. Its investigation … Read more
Sitecore leaning toward a composable architecture with a mostly headless development model, where all the business logic is shifted to a head app, which also becomes a major point of integration, the majority of which requires some sort of authentication. TL;DR Do not work with an authentication token on a client! But what if I … Read more
Did you know you can quickly access Bing Chat by going to chat.bing.com? I didn’t know that until Mikhail Parakhin from Microsoft mentioned it on Twitter. Mikhail Parakhin said, “chat.bing.com works, but we are bringing in more unambiguous entry points.” https://t.co/NyslKBCcuj works, but we are bringing in more unambiguous entry points. — Mikhail Parakhin (@MParakhin) … Read more
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