While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is … Read more
What Are Responsive Search Ads? Responsive search ads (RSAs) are a type of advertising format in Google Ads that automatically changes headlines, descriptions, and layout to match the user’s context. Google doesn’t create the content; it selects the best-performing combinations to match the user’s inputs. For example, imagine you’re a coffee shop owner wanting to … Read more
Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways to set up campaigns, an update to hotel center subaccounts and RSA reporting updates. Here is a short version of what Microsoft announced: … Read more
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when … Read more
Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to three headlines and two descriptions at campaign level. Implement account-level automated assets. Google utilizes AI technology to predict which of the above capabilities could enhance your campaign performance, determining the … Read more
In the dynamic landscape of web development, creating websites that adapt seamlessly to various devices and screen sizes is no longer a luxury—it’s a necessity. However, in this pursuit of responsiveness, the crucial aspect of accessibility often takes a back seat. In this comprehensive guide, we’ll delve into the intricate relationship between responsive design and … Read more
Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here. Q. What’s the point of automatically-created assets (ACA)? A. When you enable automatically-created assets at the campaign level, it will create headlines and descriptions for your … Read more
Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here. Responsive search ads let advertisers create an ad that adapts to show more relevant messages to your customers, Google said. Enter multiple headlines and descriptions when creating a … Read more
Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great … Read more
In 2023, we may take mobile-friendly sites as a given. But in 2015, when Google released its mobile-friendly search update for the first time, it threw everyone into a tailspin. The webmasters were terrified, and search engine optimization (SEO) experts called it Mobilegeddon. Why all the drama? Because Google was taking its UX obsession to … Read more
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