Effective Search Engine Optimization (SEO) is all about maximizing your chances of landing on the front page when folks search for your product or service. In the past, this meant you could take an aggressive approach to keyword marketing to rise through the ranks. While keywords haven’t gone away, SERP algorithms like Google … Read more
You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some … Read more
In the dynamic landscape of web development, creating websites that adapt seamlessly to various devices and screen sizes is no longer a luxury—it’s a necessity. However, in this pursuit of responsiveness, the crucial aspect of accessibility often takes a back seat. In this comprehensive guide, we’ll delve into the intricate relationship between responsive design and … Read more
At Perficient, we are committed to reducing the exclusion gap and we focus on generating greater accessibility for people with disabilities in our projects. This commitment is aligned with the WCAG (Web Content Accessibility Guidelines), and its goal is to analyze use cases from the perspectives of design, development, and quality to achieve inclusive implementations. … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products. In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. … Read more
December 20, 2022 | Posted by The In Search SEO Podcast Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around and make sure that you appeal to as many people as possible? That’s what we’re discussing today with … Read more
What is inclusive marketing? Inclusive marketing is a type of marketing and technique that highlights, incorporates, and attempts to represent all the differences and diversity of the real world. It understands that real people have multiple identities. Inclusive marketing differs from earlier forms of diversity-based marketing because it includes: Appearance Age Gender identity Sexual orientation … Read more
So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, … Read more
After successfully introducing a new settings interface in Yoast SEO 20.0, we have more exciting news! We have built an integration with Mastodon, the decentralized and open-source social network. Yoast SEO Premium users can now verify the link in their Mastodon profile with this integration. We’re also adding your profile to the structured data we … Read more
A decade ago, the business case for acting in disability markets was unknown and unproven. That changed in 2020 when the COVID-19 pandemic drove people online and increased the business focus on digital accessibility. As a result, the need for organizations to provide inclusive products, services and experiences has grown significantly, with both employees and … Read more
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