Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. … Read more
In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to maintain a competitive edge. With the proliferation of voice assistants like Siri, Alexa, Google Assistant, and Cortana, optimising content for voice search has become a crucial aspect of effective search engine optimisation (SEO). Let’s look at … Read more
“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo … Read more
The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices to search for information online. In fact, more than 50% of adults worldwide use it daily. This shift towards voice search also … Read more
When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And … Read more
At Perficient, we are committed to reducing the exclusion gap and we focus on generating greater accessibility for people with disabilities in our projects. This commitment is aligned with the WCAG (Web Content Accessibility Guidelines), and its goal is to analyze use cases from the perspectives of design, development, and quality to achieve inclusive implementations. … Read more
With the rise of Alexa, Siri, and Cortana, people expected voice search to change SEO monumentally. While the industry hasn’t experienced the massive shift everyone thought it would, there’s still a lot to learn about optimizing for this way of searching. In this article, we’ll share seven of the most up-to-**** voice search statistics. We’ll … Read more
Search engine optimization (SEO) has been an ever-evolving field since the dawn of the internet age. Just when marketers think they’ve got it all figured out, along comes a new development that changes the game. The latest of these developments? The meteoric rise of voice search. What Is Voice Search? Voice search is the function … Read more
OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. ChatGPT’s new voice and image functionalities will be rolled out to paying subscribers over the … Read more
Google Voice Search is making search easier and more accessible. And it presents big opportunities for businesses to reach more people. In this article, you’ll learn how to use Google Voice Search to improve SEO and increase your visibility. What Is Google Voice Search and How Does It Work? Google Voice Search (also called … Read more
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