Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO … Read more
In today’s rapidly evolving digital landscape, the promise of Generative Artificial Intelligence (GenAI) looms large, offering enticing opportunities for innovation, efficiency, and growth. However, alongside its transformative potential, AI brings with it a host of complexities and challenges that can give even the most seasoned executives pause. A majority of organizations are not fully embracing … Read more
Digital organizations in health payers and providers strive to enhance value for their patients and members. And the stakes are high for these consumers. After all, healthcare decisions impact health, wallet, and emotional well-being. That means digital experiences become an important opportunity to positively fill gaps – both before and after care is received. What … Read more
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google announced they expanded their markup support for organization details. This means they’re using more properties from Schema.org’s Organization type … Read more
Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also adds new fields such as name, address, contact information, and various business identifiers. With that, Google also updated the Search Console reports and Rich Results … Read more
Google Search’s Orgranization markup now supports name, address, contact information, and various business identifiers; in addition to the original support for logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced. What’s new. Google updated its … Read more
Have you ever wondered what makes some websites a joy to navigate while others leave you feeling lost? That’s because some sites are well-structured and improve the overall user experience. Creating a website is more than just putting together pages—crafting a seamless and intuitive experience for your visitors. A well-thought-out website structure improves user experience … Read more
When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And … Read more
Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the … Read more
What Is Organization Schema? Organization schema is a type of structured data. It gives search engines information about your organization or business. Structured data is information in a standardized format that is easy for both humans and software to read. Schema markup is a vocabulary for creating structured data. It defines certain values within the … Read more
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