In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interested in their product or service, thereby maximising the effectiveness of their campaigns and enhancing return on investment (ROI). Among the myriad of tools available for audience … Read more
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google announced they expanded their markup support for organization details. This means they’re using more properties from Schema.org’s Organization type … Read more
In the pursuit of inclusive and equitable societies, the intersection of educational assistive technology and employment opportunities plays a pivotal role, especially for individuals with seizure disabilities. Empowering individuals through education and leveraging assistive technology in the workplace not only fosters independence but also opens doors to diverse and fulfilling career paths. In this blog … Read more
Google is testing a new ad format, at least I think it is newish, where it shows local ad that has images that expand when you swipe over them to move them in a carousel motion. This is not to say we have not seen carousel images in local packs or shopping ads before, we … Read more
Google Business Profiles seems to be expanding which businesses can add and edit the languages they offer support it. This is the language assistance option that Google first introduced in Google Business Profilers for healthcare facilities back in December 2021. Darcy Burk noticed this showing up as an option for his HVAC customers and posted … Read more
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