Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing … Read more
What Is Pinterest SEO? Pinterest SEO is a set of practices to make your profile and content more visible on Pinterest. With the goal of driving more traffic to your website. It involves optimizing your Pinterest content, like Pins and boards, using keywords and high-quality images, along with optimizing your profile. Here’s what content looks … Read more
Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic **** ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed **** ranges with start or end dates beyond March 20, 2024, will include incomplete reach reporting data for any Orders or Line … Read more
YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach … Read more
Imagine transforming a modest $5K monthly revenue into a staggering $100K in just four months. It isn’t a tale of wishful thinking but a real success story of LoudGrowth, a digital marketing agency. Dive into this case study to uncover how Serpstat became the game-changer for LoudGrowth, helping them meet and exceed their ambitious growth … Read more
For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with … Read more
Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While … Read more
Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign … Read more
In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interested in their product or service, thereby maximising the effectiveness of their campaigns and enhancing return on investment (ROI). Among the myriad of tools available for audience … Read more
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then … Read more
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