Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then … Read more
Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility: Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Ads Manager set up: Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of … Read more
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being … Read more
LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the **** your answer could … Read more
Search engine optimization (SEO) techniques help your content rank higher on Google, Bing, and Yahoo. But they can also help your Instagram profile appear higher in the app’s search results. In this article, we’ll look at how Instagram ranks profiles and content. Plus, we’ll walk through six ways to boost your overall visibility on the … Read more
Done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who will promote your app organically. Now, sit down and settle back for the ultimate guide of marketing an app for absolute success. What Is Mobile App Marketing? Mobile app marketing is crucial for building your … Read more
There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your … Read more
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With … Read more
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