How to use AI to elevate social media campaigns

How to use AI to elevate social media campaigns

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. This article explores five key applications of … Read more

SEO News – Social Media is the New Search Engine – Digital Freak

SEO News – Social Media is the New Search Engine – Digital Freak

The future of SEO and search engines has a new address: social media. According to HubSpot’s Social Media Report, a whopping 82% of businesses predict that consumers will discover brands through social platforms rather than traditional search engines. The shift is monumental – here’s why it matters, especially for small business marketing – from our … Read more

Here’s why PPC now looks more like paid social and what it means

Here’s why PPC now looks more like paid social and what it means

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer.  Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. Yet, as … Read more

A Step-by-Step Guide to Social Media Scheduling

A Step-by-Step Guide to Social Media Scheduling

Need help understanding social media scheduling? In this article, we look at the benefits of scheduling social media posts and show you how to make a successful posting schedule in five easy steps. Schedule social media posts quickly and easily with ​Semrush Social. Social media scheduling is the process of planning social media posts ahead … Read more

Paid Social Media Advertising: A Beginner’s Guide

Paid Social Media Advertising: A Beginner’s Guide

Ready to run paid social media advertising campaigns that generate results? In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy. What Is Paid Social? Paid social uses social media channels to display advertising content to … Read more

Best of the SearchBot: Create a social post for a vehicle recovery company

Best of the SearchBot: Create a social post for a vehicle recovery company

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

How Google Blends Search, Social, Local, Shopping, AI, And Ads

How Google Blends Search, Social, Local, Shopping, AI, And Ads

Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more

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