Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience. In this can’t miss MarTech … Read more
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the … Read more
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI ******. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and SEO, I wrote about the evolution of search behaviors … Read more
Embarking on the vibrant journey that is Pubcon Las Vegas 2024, I found myself once again amidst the “in” crowd of digital marketing, SEO, and content creation. Having attended since October 2013, I enjoyed this year’s novel backdrop–the buzzing ambiance of a Las Vegas hotel, a departure from the usual conference center locale. Pubcon 2024 … Read more
by Jim March 27, 2024 Welcome back, Rankers! This week’s blog post delves deep into the seismic shifts we’ve witnessed in the search engine landscape and the monumental role Artificial Intelligence (AI) is playing in reshaping our digital experiences. From the challenges posed by AI-driven tools like ChatGPT and Google Bard to traditional search engines, … Read more
2024 is seeing a dramatic shift in search engine optimization (SEO) driven by technological advancements, changing user behaviors, and evolving search engine algorithms. These changes are reshaping the very foundations of digital marketing strategies, compelling businesses to adapt and innovate to stay ahead of the curve. As emerging technologies such as artificial intelligence (AI) and … Read more
Ever since the advent of ChatGPT, generative AI has been sort of a *** and sensitive topic across various industries, and for good reason! Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in … Read more
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the … Read more
In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to maintain a competitive edge. With the proliferation of voice assistants like Siri, Alexa, Google Assistant, and Cortana, optimising content for voice search has become a crucial aspect of effective search engine optimisation (SEO). Let’s look at … Read more
5 Ways to Outperform Your Competition by Leveraging the Future of Search 04 Mar 2024|5 MIN READ The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both … Read more
421
229
714
826
543