Future

Mastering Voice Search: SEO for the Future – Digital Freak

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Mastering Voice Search: SEO for the Future – Digital Freak

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to maintain a competitive edge. With the proliferation of voice assistants like Siri, Alexa, Google Assistant, and Cortana, optimising content for voice search has become a crucial aspect of effective search engine optimisation (SEO). Let’s look at … Read more

5 Strategies to Outperform Your Competition by Leveraging the Future of Search

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5 Strategies to Outperform Your Competition by Leveraging the Future of Search

5 Ways to Outperform Your Competition by Leveraging the Future of Search 04 Mar 2024|5 MIN READ The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both … Read more

The Future of AI in Marketing: How Artificial Intelligence is Transforming Strategie

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The Future of AI in Marketing: How Artificial Intelligence is Transforming Strategie

  Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advancements in machine learning have changed the way we think about the term.    That’s not the only thing they’ve changed. Nearly every industry has been … Read more

Is conversational commerce really the future?

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Is conversational commerce really the future?

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or … Read more

Entities & Ontologies: The Future Of SEO?

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Entities & Ontologies: The Future Of SEO?

This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months.  If one takeaway will keep you on the cutting edge of SEO, it’s understanding Andrea Volpini’s quote about “ontologies.” But I haven’t seen anyone else present SEO … Read more

Google Search Quality Improvements Coming In Near Future

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Google Search Quality Improvements Coming In Near Future

For the past few months now, Google has been saying there are big improvements coming to address some of the search quality issues we’ve all been seeing in the Google Search results. Danny Sullivan, Google’s Search Liason, wrote yesterday that these improvements “are on the way in the near future.” Lily Ray spotted some concerning … Read more

How AI will affect the future of search

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How AI will affect the future of search

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.  Let’s explore the innovations, opportunities and pitfalls to master as AI propels search … Read more

The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying / Blogs / Perficient

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The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying / Blogs / Perficient

One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, … Read more

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