Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advancements in machine learning have changed the way we think about the term. That’s not the only thing they’ve changed. Nearly every industry has been … Read more
The age of artificial intelligence is truly here. In 2023, we saw a series of monumental developments in the world of AI—from the launch of OpenAI’s GPT-4 to Google’s rollout of AI-powered search. And after a year of such drastic technological changes, businesses of all sizes are wondering to what extent they should ride the … Read more
Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. … Read more
This blog was co-authored by: Ashley Simmons In conversations with financial services executives, Perficient consultants consistently delve into the application and usage of artificial intelligence (AI) within the industry. A pivotal aspect of this conversation revolves around the regulatory perspective toward AI. To help shed light on this matter, Perficient’s Financial Services Risk and Regulatory Center … Read more
What Is Market Intelligence? Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape. The core goal of gathering market intelligence is to equip businesses with insights that drive strategic decision-making. Whether a company is launching a new … Read more
Who are your online competitors? Do you know? Are you sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. Competitive intelligence is your key to answering those questions. What is a competitor? We’ve often looked at our onboarding form and seen … Read more
“Einstein for Developers” refers to the set of artificial intelligence (AI) and machine learning (ML) tools and features available for developers within the Salesforce platform. Salesforce Einstein is designed to help Salesforce developers build smarter, more predictive, and more automated applications that enhance their CRM and business processes. Einstein for Developers is a generative AI … Read more
A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, … Read more
With all the hype around artificial intelligence (AI), AI can feel complicated, distant, or foreign. But guess what? It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI. For the purposes of this article, … Read more
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential … Read more
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