Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building … Read more
Are you worried about unwanted visitors to your WordPress site? Whether it’s spam comments, malicious bots, or even determined hackers, unwanted traffic can disrupt your site’s performance and peace of mind. But fear not! You can block IP addresses in WordPress, a simple yet powerful method to create a secure environment for your content and … Read more
What Is Duplicate Content? Duplicate content is identical or highly similar content that appears in more than one place online. So even if a piece of content isn’t an exact copy of another page, it can still be considered a duplicate if it’s similar enough to that other page. Here’s what identical and similar content … Read more
Google Search’s Orgranization markup now supports name, address, contact information, and various business identifiers; in addition to the original support for logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced. What’s new. Google updated its … Read more
Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next few months on desktop and mobile versions. What’s Changing? The address bar is the text field at the top of the Chrome browser window where … Read more
In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly … Read more
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential … Read more
Google added a new option to the Google Business Profile screen in web search for “add address autocomplete.” This is not really a search feature but a promotion to use the Google Maps Cloud Platform to help users check out with the correct address on your e-commerce site or forms. Colan Nielsen spotted this and … Read more
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer. The kicker is that Google’s own advice and guidelines specifically state, “Important: If you don’t serve customers at your business address, do … Read more
Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. … Read more
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