A bunch of local SEOs are buzzing about a possible new local SEO Google ranking factor and are looking to confirm it. Darren Shaw posted on X that while setting the service area historically had no influence on your Google local rankings, that may now have changed. Darren wrote, “Local SEOs have always known that … Read more
Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building … Read more
Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account. On the one hand, I think it reduces friction on campaign setup … Read more
Blog / Technical SEO / Magento Website Audit: A Complete Guide to Stable Work Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great power comes even greater need for regular check-ups and maintenance. That’s … Read more
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