A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights … Read more
What Is an HTML Hide Element? An HTML hidden attribute indicates the element is not yet or no longer relevant. If you mark an element as “hidden,” you’re telling browsers not to display it to users. Even if they’re using screen readers. The hidden attribute looks like this: <p hidden>This text should be hidden.</p><p>This text should not be hidden.</p> In the above example, the browser … Read more
As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual actions. Many SEOs are in a state of fear. This is just the beginning. SpamBrain is just getting started and it’s coming … Read more
The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m … Read more
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled … Read more
Google announced the hidden gems ranking system or update has been rolling out. This hidden gems update helps promote content deep within forum posts, social media, and blog posts that Google Search thinks provide authentic content based on personal insights and experiences. It’s Been Live For Months In fact, Google told me this started to … Read more
Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking … Read more
This is just a reminder that despite Google saying the helpful content update will one day be able to find hidden gems in its search results, it does not yet do that. We thought Google would launch it with the last helpful content update, but Google did not. When we covered the launch of the … Read more
I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge Panels filters, but Bing Chat is combined with … Read more
Reddit is a social media website where millions of people come together to discuss and debate. And anyone can find a subreddit to suit their interests. This is precisely why Reddit is an excellent platform for keyword research. In this guide, we’ll share a step-by-step process for how to do keyword research on Reddit. And … Read more
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