The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m … Read more
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential … Read more
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and … Read more
If you own a business, you know your target market heavily influences your product and marketing decisions. If you don’t reach the right market, you risk not making a good return on investment (ROI) and missing other business goals. In this blog post, we’ll delve into the meaning of target market and provide tips to … Read more
If you’ve been around SEO for a while, you know that Google doesn’t look at guest posts the same way that it did in 2014. You probably also know that in the SEO community, there are a few different opinions on what it takes to find a high-quality guest post placement. Luckily, here at the … Read more
Manually sorting through your keyword universe to categorize search terms and then working out how much value they drive from the market will take time you often don’t have spare. Not only is this an extremely long manual process, but how do you know where to focus your efforts next? Where will you get the … Read more
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where links are a consequence and not the goal. So you’ll have to use that concept to guide the policy for planning any link building campaigns. … Read more
March 18, 2014 | Posted by Shiri Berzack Google Search Results are forever changing and revamping and currently include a variation of types of results that can be displayed on a SERP (Search Engine Results Page). At Rank Ranger we understand the importance of knowing exactly how your results are being displayed and have … Read more
What Is Thin Content? Thin content refers to website pages that offer visitors little or no added value. In other words, they don’t answer search intent or help users complete a task. Thin content pages can have a low word count. But they can also be long posts that are: Poorly written (lots of errors … Read more
The recipe for Internal keyword cannibalisation: Duplicate optimisation and theming – Example product search “Brighton Hotel” Above I am using Hotels as an example of product keyword cannibalization, but this could be relevant for any product line. Based on the profile of each Hotel (above), Google likely won’t be able to decipher which product to … Read more
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