SEO is more than just a tool for making you appear more prominently in search results. It helps more people get to know you (referred to as brand awareness). This can be beneficial to your business. To understand why, let’s explore the relationship between brand awareness and SEO more closely. How Does SEO Impact Brand … Read more
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and … Read more
A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact, raising awareness about your product or service, right through to the ultimate goal of conversion. This process, when optimised correctly, is a powerful tool that can … Read more
What Is Brand Awareness? Brand awareness is the extent to which people—in your target market or beyond—recognize you. It refers to their familiarity with your brand. Including its name, logo, what it offers, and other distinct features. Imagine you’re thirsty, and someone mentions Coca-Cola. Instantly, the iconic red can and the fizzy drink (and even … Read more
Let me set the stage first. Arun and I (Gayathri) are part of the global compliance partners team that supports InfoSec (information security) initiatives at Perficient India. One fine morning in early-July: Gayathri: So, Arun, we have completed providing our data evidences for the global ISO 27001 audit, what next? Arun: Gayathri, now that we … Read more
In an increasingly interconnected world, digital accessibility has emerged as a vital component of creating inclusive experiences for individuals with disabilities. Global Accessibility Awareness Day (GAAD) serves as an annual reminder of the importance of accessibility and aims to promote awareness and understanding among developers, designers, and decision-makers. In this blog post, we’ll explore the … Read more
Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left behind. Does this mean guest posting should be trashed? In my experience, guest posting has created dozens of business opportunities and leads my company has … Read more
A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations. Providing potential customers with helpful content throughout this journey is the best way to build trust. … Read more
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