Over the past few days the SEO industry has been chattering it up about how a site received a Google Search manual action for unnatural links for a “legit guest blog” post. But when you look, this manual action only affected “some pages,” not the whole site. Niche Site Lady posted on X, “Google hit … Read more
Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. As for the … Read more
Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site … Read more
Google’s John Mueller answered a question about paying for guest posts and offers solid advice on the right way to approach paid guest posts that Google is okay with. Recent History Of Guest Posts Guest posts, whether paid or unpaid, is an old tactic, a lemon from which any “link juice” had long been squeezed … Read more
Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure we’re on the same page. Guest blogging is the practice of writing and publishing a blog post on another person’s or company’s website. For example, I … Read more
Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left behind. Does this mean guest posting should be trashed? In my experience, guest posting has created dozens of business opportunities and leads my company has … Read more
Blog / Link Building / How to Run a Successful Cold Outreach Campaign that Generates Guest Post Opportunities on Scale Blog posting blew up on the internet a couple of decades ago. Ever since then, we’ve seen thousands of bloggers writing content on their websites, sharing ideas, and building a hyperactive content engine for their … Read more
Guest blogging is one of the best ways to expose you and your business to the right people. Everybody who has ever written long-form content refers to guest blogging as a way to build backlinks to your website. But it has evolved beyond that. As it’s also an excellent way to grow your brand awareness, drive … Read more
While the digital marketing landscape has continually evolved over the past few years, the practice of guest posting remains a singularly effective way of growing your website’s visibility, traffic, and domain authority. Of course, that doesn’t mean you want to just dive in and start writing for anyone that’s willing to publish you. Success is … Read more
What Is Guest Posting? Guest posting (or guest blogging) is a marketing tactic that involves writing articles for other websites in order to promote your brand. Here is a guest post example that Semrush’s Marcus Tober contributed to Adweek: Sharing your expertise with relevant audiences can help you: Build your personal profile Raise brand awareness … Read more
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