Turning Insights into Action: Benchmarking & Strategic SEO

Turning Insights into Action: Benchmarking & Strategic SEO

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more

Did Google Hit Forbes Advisor With A Search Manual Action

Did Google Hit Forbes Advisor With A Search Manual Action

Google may have hit Forbes Advisor with a manual action, downgrading its rankings over maybe the site reputation abuse policy. Lars Lofgren wrote about this marketplace, he wrote Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host on September 18th and then a week or so later, it looks like it was hit … Read more

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care: Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. Combining video and … Read more

Agile SEO: Moving From Strategy To Action

Agile SEO: Moving From Strategy To Action

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the … Read more

Google Tells Us To Disallow Crawling Of Action URLs

Google Tells Us To Disallow Crawling Of Action URLs

Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.” I mean, this is not new advice. … Read more

Google Reminds Websites To Use Robots.txt To Block Action URLs

Google Reminds Websites To Use Robots.txt To Block Action URLs

In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wishlists. Illyes highlighted the common complaint of unnecessary crawler traffic overloading servers, often stemming from search engine bots crawling … Read more

Google Spam Reports Don’t Lead To Direct Action Over Violations

Google Spam Reports Don’t Lead To Direct Action Over Violations

As a reminder, Google has reiterated that when Google receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take action algorithmically in the future against the violation. Danny Sullivan, the Google Search Liaison, reiterated … Read more

Google May Resurface The Idea Of An Automated Action Viewer In Search Console

Google May Resurface The Idea Of An Automated Action Viewer In Search Console

For over a decade now, I’ve been talking about Google adding an automated action viewer to Google Search Console to accompany the manual action viewer. This would provide a way to see if a Google Search ranking algorithm negatively impacts your site’s performance. Danny Sullivan, the Google Search Liaison, said on X last ***** that … Read more

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