Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh … Read more
Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now it is fully live. Ginny Marvin, the Google Ads Liaison, … Read more
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range … Read more
Google Ads extensions can help you get better results from your ad campaigns. In this guide, we’ll look at the different types of ad extensions. And help you understand when to use each one. We’ll also go over some Google Ads extensions examples to give you inspiration for implementing your own. What Are Google Ad … Read more
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers. Back then Google wrote, “Advertisers who are qualified for this program, will see an option in their … Read more
Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here. Q. What’s the point of automatically-created assets (ACA)? A. When you enable automatically-created assets at the campaign level, it will create headlines and descriptions for your … Read more
Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address. … Read more
Google has sent out an email to some advertisers using location asserts within Google Ads with “new policy requirements.” In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads location assets are not allowed. Google wrote, “Locations that are closed, not recognized … Read more
Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR, SEO or content marketing activities. Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because … Read more
Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors … Read more
421
229
714
826
543