Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers. Back then Google wrote, “Advertisers who are qualified for this program, will see an option in their … Read more
Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here. Q. What’s the point of automatically-created assets (ACA)? A. When you enable automatically-created assets at the campaign level, it will create headlines and descriptions for your … Read more
Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address. … Read more
Google has sent out an email to some advertisers using location asserts within Google Ads with “new policy requirements.” In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads location assets are not allowed. Google wrote, “Locations that are closed, not recognized … Read more
Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR, SEO or content marketing activities. Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because … Read more
Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors … Read more
Key Points Elon Musk announced Twitter is becoming an “everything app,” but details about changes are scant. Social media platforms are an asset marketers don’t own, exposing brands to risks and volatility from platform or algorithm changes. OAO allows strategic elasticity in an ever-changing social media landscape. On April 11th, Elon Musk confirmed rumors that … Read more
Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well. This was spotted by Dennis Moons who shared this with me on Twitter. He said, “Seems Google is testing the “Automatically created assets” setting for … Read more
Not all content is made equal, and not every blog post receives external links. Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page. Instead of establishing a link building program around outreach, having a linkable content asset can … Read more
Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling … Read more
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