Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it. “This can help emergency responders find the life-saving device when someone nearby is suffering from a cardiac arrest emergency,” Google wrote. … Read more
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders? By automating the repetitive bits. In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google … Read more
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. … Read more
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers. Back then Google wrote, “Advertisers who are qualified for this program, will see an option in their … Read more
SEO agencies place a high value on client satisfaction and trust. This is why comprehensive reporting can make a huge difference. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one … Read more
What Is Automated Content and Why Does It Matter? Content automation is using software to perform tasks like content creation, distribution, and management more efficiently and accurately. Which allows teams to focus on tasks that impact their business’s bottom line more. But content automation isn’t designed to replace writers and marketers. Think of your automation … Read more
September 9, 2014 | Posted by Rank Ranger A few weeks ago we explained why White Label SEO reporting is important and today we’re going to demonstrate how easy it is to create automated white label PDF reports with Rank Ranger’s SEO platform. In this video you’ll learn how to: Customize … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
Google Merchant Center seems to be rolling out its old beta feature named automated discounts. Automated discounts helps retailers automatically discount their product prices based on multiple real-time signals, Google explained. Emmanuel Flossie reported that after three years of testing this feature as a beta, it is “finally released” to the public. ” The fundamental … Read more
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