Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does … Read more
According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well. This news comes from CNBC from … Read more
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving … Read more
February 6, 2019 | Posted by Shay Harel Welcome to an all-new year for the SERP News! To kick start 2019 Google gave us multiple changes to Featured Snippets while a bug has kicked AMP results off the mobile SERP! At the same time, we’ve added a new segment of local data to … Read more
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