Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal. Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and … Read more
Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs … Read more
Google Ads is testing a new change history page that shows more details on the changes made to your ads and campaigns. It now documents the change overview by user and by performance as a toggle. Anthony Higman posted about this yesterday on X and said he “actually kind of digs it.” He posted this … Read more
Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I think Google has this problem, and why I think we will soon be seeing a change where more … Read more
The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs think search volume won’t change by 2026. “Organic and paid search are vital … Read more
Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing, powered by ChatGPT designed for Search, one year ago, which many believed could … Read more
Google announced it will be making changes to its search results to comply with the new regulation called the Digital Markets Act (DMA). This will result in some Google vertical search units being removed and third-party comparison site units being added to the search results. Google said that it will: (1) Remove “some features from … Read more
Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. This means that Google will show more comparison sites within its search results for European users and that some of … Read more
Google’s John Mueller said that changing from www to non-www for your domain shouldn’t change much. I suspect he means that doing that wouldn’t hurt or benefit your rankings that much and Google will likely pick up on the change and the rankings would not suffer much from the change. John was asked: We have … Read more
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